Aquascutum has a proud heritage dating back to 1851. The distinctive word Aquascutum is taken from the Latin words meaning Water-Shield and was established following the innovative introduction of water repellent cloth. Well-dressed gentlemen were quick to adopt the Aquascutum raincoat, safe in the knowledge that they would remain dry in the infamous inclement weather of London. Aquascutum's reputation flourished, so much so, that Lord Raglan approached the company to cut a new kind of coat, to allow a greater freedom of movement, suitable for the rigours of military service. Aquascutum rose to the challenge and the Raglan sleeve was born.

Aquascutum continued to supply the military through the Crimean War, and more notably the First and Second World Wars when the now famous trenchcoat was supplied to the officers in the trenches. The trenchcoat survived the war to become an international style classic, an icon garment that is key to the Aquascutum heritage and a constant inspiration for the seasonal collections.

To this day, Aquascutum has become a worldwide reputation as a classic British brand renowned for the fine craftsmanship, luxury fabrics and an elegant, sophisticated style. Famous customers, including King Edward VII, Sir Winston Churchill and Humphrey Bogart are proven testament to Aquascutum's durability.

The future of Aquascutum is clearly defined, with well-established key international locations, an expanding world market, and the continued importance of Modern British Classics. Aquascutum continues to represent the very best of British style.